LAI Games designs and manufactures arcade games and attractions for arcades, family entertainment centers and other location-based venues. It was founded in Perth, Australia in 1958 as Leisure and Allied Industries, took the LAI Games name in 1999, and established its United States headquarters in Dallas, Texas in 2006. It is a subsidiary of Helix Leisure and also operates a team in Singapore. Its catalogue spans video games, VR attractions and ticket and prize redemption games.

In VR the company builds for unattended operation. Virtual Rabbids: The Big Ride, developed with Ubisoft, was a coin- and card-operated VR attraction designed to run without an attendant in a compact footprint. Ubisoft All-Star VR is a multiplayer attraction that uses a patent-pending haptic controller and D-BOX motion.