LAI Games is a designer and manufacturer of arcade games and attractions with more than 60 years in out-of-home entertainment, headquartered in Dallas with a team in Singapore. A subsidiary of Helix Leisure, its portfolio spans video games, VR experiences, and ticket and prize redemption games built for arcades, FECs, and other location-based venues.

In VR, LAI effectively created the unattended arcade category with Virtual Rabbids: The Big Ride – the first coin- and card-operated VR attraction designed to run without an attendant in a compact footprint, developed with Ubisoft and now one of the highest-earning pieces in arcades worldwide. It has kept building on that model, most recently with Ubisoft All-Star VR, a premium multiplayer attraction featuring its patent-pending haptic controller and D-BOX motion.