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There Was No One Big Thing at IAAPA
Not Much Was Really New There was a reasonable amount of VR, but the number of VR experiences on exhibit…
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Who Are You?
The most important thing you can do to prepare for a massive trade show like IAAPA is to get comfortable…
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That “Other” Show
It’s hard to tell what the One Big Thing will be this week, as companies like to surprise us during…
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A Lust for Success
It’s well established that porn has driven the adoption of many technologies, from VHS tapes to pay-per-view to broadband internet.…
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Monkey Business: Social Games Are the Next Big Thing for VR
One of the disparaging comments lobbied at virtual reality technology is that it’s isolating. People who don’t do VR see…
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You’re Not in Kansas Anymore
Early forays into large-screen cinema attractions indicate the potential sweet spot for location-based virtual reality investments.  There’s No Place Like…
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Welcome to the Whisperverse
A trend was going around social media platforms last week encouraging people to type the following prompt into ChatGPT: “Based…
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Elevate Your Virtual Reality Experiences
Twenty-five years ago, Joe Pine and Jim Gilmore published The Experience Economy. They recognized that the more one customizes a…
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The Future is Coming Too Fast
At the 50th anniversary SIGGRAPH conference in Denver, I witnessed firsthand how artificial intelligence is advancing at lightning speed. It’s…
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9 Key Factors to Consider Before Starting a VR Arcade Business
With the growing interest in immersive entertainment, many entrepreneurs are exploring opportunities in the VR arcade industry. While the appeal…
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The State of the VR Arcade Industry
I am writing as IAAPA Europe wraps up in Amsterdam. The show was busy, and the floor was packed. Like…
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How Eclipso Changes the Business Model for Cultural Free Roam VR Attractions
Introduction Eclipso is pushing the boundaries of virtual reality with its free roam VR attractions, setting a new standard for…
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