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Secret Cinema Wins Approval for a Permanent Immersive Venue on Greenwich Peninsula
Blue-hour exterior of a new glass-fronted theatre building on a regeneration site with construction cranes and a domed arena behind
Greenwich councillors have approved Secret Cinema’s plans for a purpose-built permanent home on Greenwich Peninsula, giving the immersive theatre company…
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ARVI Puts an Arcade Flagship on Steam, and Venue Exclusivity Gets a Question to Answer
A consumer standalone VR headset with a fabric strap resting on a charging dock on a concrete counter in a VR arcade back-of-house
ARVI, whose content library runs in hundreds of VR arcades worldwide, has opened a consumer channel for Dream Hackers. A…
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KDDI and STYLY Launch LBEC, a 25-Company Consortium Writing the Rules for LBE Content Distribution in Japan
Elevated dusk view of a dense Japanese transit and retail district with lit buildings and a passing commuter train
KDDI and STYLY have launched LBEC, a 25-company consortium writing common guidelines for LBE content distribution, targeting 15 billion yen…
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Mike Tyson Gets a Seven-Room Immersive Attraction on the Las Vegas Strip
A worn, empty boxing ring in a darkened immersive attraction room lit by a single hard overhead light through blue haze
Caesars Entertainment will open Iron Mike Legacy: The Mike Tyson Immersive Experience at the Flamingo Las Vegas in autumn 2026,…
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Nazca Capital Buys Control of Madrid Artes Digitales, and Location-Based VR Comes With It
Visitors silhouetted inside a vast industrial hall filled with warm 360-degree projection-mapped classical imagery
Spanish private equity firm Nazca Capital has acquired a majority stake in Madrid Artes Digitales, the Madrid company that builds…
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Octopod’s Titles Move onto Synthesis VR, and the VR Venue Management Platforms Keep Absorbing Content
A row of VR headsets charging beside a dashboard screen in a VR arcade back office
Octopod‘s catalog of VR titles is migrating onto Synthesis VR, folding one content library into a venue management platform that…
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Sony Puts Markerless Motion Tracking Behind a Naruto Attraction at Tokyo Joypolis
Dancers tracked by overhead cameras in a dark venue with motion-capture skeleton lines projected on the floor
Sony opened NARUTO Music Dancer at Tokyo Joypolis on July 24 2026 as a permanent attraction that tracks up to…
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LEXRA Member RH1 Installs the “Awra” VR Attraction at a Five-Star Vietnam Resort
Resort guests wearing VR headsets inside a bright pavilion with palm trees and pool blurred behind them
RH1, a LEXRA member, has installed Awra, a virtual reality attraction, at the Alma Resort in Cam Ranh, Vietnam, putting…
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Immersive Gamebox’s Self-Service Model Rewrites the Immersive Attraction Operating Model
A compact self-service projection game unit glowing inside a shopping mall as players touch its interactive walls
Immersive Gamebox has launched a self-service version of its product, a 150-square-foot plug-and-play unit that runs with no dedicated staff,…
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PICO Names a New Chief as Its Project Swan Mixed Reality Headset Nears Launch
A premium mixed reality headset concept photographed in a dark studio with teal accent lighting
PICO, the headset maker owned by ByteDance, has changed its top leadership as it prepares to ship Project Swan, the…
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Versailles Opens a Location-Based XR Attraction for the 250th Anniversary of the French-American Alliance
Visitors wearing XR headsets walk through a gilded palace hall as digital scenes overlay the historic interior
The Palace of Versailles has opened Light of Liberty, a location-based XR attraction that places visitors inside the diplomacy behind…
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NASA Selects Virtuix’s Omni One Treadmill for a Year-Long Mars Analog Mission
A person walking in place on a low circular omnidirectional VR treadmill with a single side support arm and waist belt, wearing a generic headset, against a split Mars-desert and research-lab background
NASA selected Virtuix's Omni One omnidirectional treadmill for its year-long Moon and Mars Exploration Analog mission. What the pick means…
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