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  • Museums and Science Centers (144)
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Fever Brings Free-Roam VR to Manchester for Seven Weeks at £20
Six people wearing virtual reality headsets stand spread far apart across a dark warehouse floor studded with small white tracking markers, arms half raised, lit deep blue, with a red boundary line marked on the floor.
Fever's Smithsonian Starstruck brings free-roam VR to Manchester for seven weeks: groups of six, 40 minutes, £20 a head, and…
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Museum VR Experience at Musée Picasso on Guernica
A man sits alone on a low black swivel stool in the middle of an empty stone-walled gallery room with a herringbone parquet floor, wearing a plain dark virtual reality visor and tilting his head upward, with a second empty stool beside him.
Inside the Musée Picasso's Guernica museum VR experience: 7 euros, 15 minutes, seated in the auditorium, co-produced by VIVE Arts…
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Eatrenalin Wins a Michelin Star for Immersive Dining at Europa-Park
A single fine-dining course on a dark ceramic plate, resting on the fold-out wooden table of a high-backed lounge chair in a darkened dining room lit by one warm overhead lamp, with a wine glass in the foreground.
Europa-Park's Eatrenalin won its first Michelin star on June 23 2026, the first time ride-based immersive dining has been graded…
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Universal Studios Japan Goes R-18, and the VR Horror Ceiling Looks Lower Than It Should
A lone visitor silhouetted from behind in a dark, peeling corridor of a horror attraction lit by red emergency light
Universal Studios Japan will run Zanzō, also billed as Lights Out: Nightmare Isolation, from September 11 to November 8 as…
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Secret Cinema Wins Approval for a Permanent Immersive Venue on Greenwich Peninsula
Blue-hour exterior of a new glass-fronted theatre building on a regeneration site with construction cranes and a domed arena behind
Greenwich councillors have approved Secret Cinema’s plans for a purpose-built permanent home on Greenwich Peninsula, giving the immersive theatre company…
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ARVI Puts an Arcade Flagship on Steam, and Venue Exclusivity Gets a Question to Answer
A consumer standalone VR headset with a fabric strap resting on a charging dock on a concrete counter in a VR arcade back-of-house
ARVI, whose content library runs in hundreds of VR arcades worldwide, has opened a consumer channel for Dream Hackers. A…
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KDDI and STYLY Launch LBEC, a 25-Company Consortium Writing the Rules for LBE Content Distribution in Japan
Elevated dusk view of a dense Japanese transit and retail district with lit buildings and a passing commuter train
KDDI and STYLY have launched LBEC, a 25-company consortium writing common guidelines for LBE content distribution, targeting 15 billion yen…
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Mike Tyson Gets a Seven-Room Immersive Attraction on the Las Vegas Strip
A worn, empty boxing ring in a darkened immersive attraction room lit by a single hard overhead light through blue haze
Caesars Entertainment will open Iron Mike Legacy: The Mike Tyson Immersive Experience at the Flamingo Las Vegas in autumn 2026,…
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Nazca Capital Buys Control of Madrid Artes Digitales, and Location-Based VR Comes With It
Visitors silhouetted inside a vast industrial hall filled with warm 360-degree projection-mapped classical imagery
Spanish private equity firm Nazca Capital has acquired a majority stake in Madrid Artes Digitales, the Madrid company that builds…
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Octopod’s Titles Move onto Synthesis VR, and the VR Venue Management Platforms Keep Absorbing Content
A row of VR headsets charging beside a dashboard screen in a VR arcade back office
Octopod‘s catalog of VR titles is migrating onto Synthesis VR, folding one content library into a venue management platform that…
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Sony Puts Markerless Motion Tracking Behind a Naruto Attraction at Tokyo Joypolis
Dancers tracked by overhead cameras in a dark venue with motion-capture skeleton lines projected on the floor
Sony opened NARUTO Music Dancer at Tokyo Joypolis on July 24 2026 as a permanent attraction that tracks up to…
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LEXRA Member RH1 Installs the “Awra” VR Attraction at a Five-Star Vietnam Resort
Resort guests wearing VR headsets inside a bright pavilion with palm trees and pool blurred behind them
RH1, a LEXRA member, has installed Awra, a virtual reality attraction, at the Alma Resort in Cam Ranh, Vietnam, putting…
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