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AStation Lands at Ripley’s Aquarium With a Mixed Reality Layer Over Live Animals
  • July 1st, 2026
Japan’s AStation has arrived at Ripley’s Aquarium of the Smokies in Gatlinburg, Tennessee with Ripley’s Venture Realm, a mixed reality…
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Sandbox VR Signs a 10-Year Times Square Lease. Manhattan Rent Just Became an LBE Problem.
  • July 1st, 2026
Commercial Observer is reporting that Sandbox VR has signed a 10-year lease at DelShah Capital’s 761-777 Seventh Avenue for its…
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Wevr Reboots The Blu as a Large-Scale Free-Roam VR Experience in Taiwan
  • July 1st, 2026
Wevr and HTC VIVERSE just launched The Blu: Expedition Taiwan, a large-scale free-roam version of one of the most beloved…
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Ubisoft Puts Rabbids in Free-Roam VR with EVA
  • July 1st, 2026
EVA licensed the Rabbids from Ubisoft. They built a free-roam multiplayer game. It’s called Rabbids: Color Chaos. It’s playing now…
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Amsterdam’s First Dedicated VR Museum Opens With 17th-Century Time Travel
  • July 1st, 2026
ENTR opened its doors in Amsterdam on Thursday. It’s the city’s first dedicated VR museum, and it may be the…
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Infinite Reality’s $3 Billion Valuation Was Built on Money That Never Existed
  • June 18th, 2026
The DOJ unsealed an indictment this week charging Joseph Charles Lewis Wilson, a 41-year-old North Carolina man, with wire fraud,…
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Qualcomm’s Snapdragon XR2+ Gen 2 Successor Could Unlock Real-Time Scene Meshing for LBE
  • June 17th, 2026
Bob Cooney’s Take – Qualcomm announced the next flagship XR chipset, while the GPU cooling and the RAM headroom is…
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LEXRA Summit Reschedule Update #1
  • June 16th, 2026
Guests in VR headsets exploring a large modern immersive free-roam entertainment venue
Two weeks ago today, I woke up to a text message from the owner of the venue where we’re hosting…
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Cosm Adds Harry Potter to Its Catalog. Watch the IP Pattern, Not the Wand.
  • June 15th, 2026
Bob Cooney’s Take – Cosm picked Harry Potter for a reason, and it has nothing to do with kids. This…
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Into the Dead: Crimson Heights Points to a Breakthrough in Hyper Reality for LBE
  • June 12th, 2026
Bob Cooney’s Take – Rob Morgan wrote a piece on LinkedIn about a new horror game that’s doing something I’ve…
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LEXRA Members at AWE 2026: Where to Find Us Next Week in Long Beach
  • June 12th, 2026
Bob Cooney’s Take – AWE is one of the few shows where the people building the XR industry actually sit…
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Enklu Files Chapter 7 – Verse Immersive Goes Dark
  • June 5th, 2026
Bob Cooney’s Take – This is a hard one to write about because Enklu and Zoocade are both LEXRA members,…
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