Last week I went to see The Matrix at COSM in Los Angeles. The 1999 cyberpunk classic starring Keanu Reeves as Neo was reimagined for the dome screen by experiential…

(An earlier version of this story incorrectly listed Pinstacks instead of Pinstripes.) Pinstripes positioned itself as an upscale family entertainment center (FEC), blending bowling, arcade games, dining, and event spaces…

Zero Latency celebrates 10 years as a global leader in VR entertainment, a milestone few in the immersive experiences industry have achieved. Starting from a small warehouse in Melbourne in…

This is a condensed excerpt from a longer interview, edited for clarity and brevity. We’ve focused on the most actionable insights for VR Collective readers. Watch the full interview on…

LEXRA, the Location-based Entertainment XR Association, is officially launching. LEXRA is a nonprofit, member-led association designed to unite the global out-of-home XR ecosystem: operators, creators, suppliers, investors, and everyone serious…

This innovative technology enables real-time, dynamic mapping of physical environments into virtual spaces, unlocking new possibilities for immersive VR and mixed reality (MR) experiences. Unlike traditional static scanning, continuous scene…

The market is growing up fast, but it still doesn’t have its driver’s license. Here’s what LBVR operators and investors need to know before handing over the keys to the…

After Africa, all that’s left on earth is Antarctica. Could zombie penguins be next? Zero Latency VR confirmed this week that a licensed arena will open in Rabat, Morocco, northeast…

In this episode, Bob Cooney chats with Maarten Peelen, owner of Zero Latency locations in Rotterdam, Amsterdam, and soon, Utrecht. Maarten shares the exciting journey from discovering free-roam VR to…

Introduction Zero Latency has unveiled a new, more challenging and competitive VR game based on Warhammer: Space Marine, titled Defenders of Avarax. This immersive experience elevates the standard for VR…

The Haunted House Industry: A Hundred-Million Dollar Powerhouse In the United States, haunted attractions generate between $300 million and $500 million annually in ticket sales, with major theme parks contributing…

Introduction Rilix is a leading company in the amusement industry, known for its robust, reliable virtual reality coaster that entertains audiences in locations from FECs and arcades to shopping malls.…