A new research report just dropped called Gen Alpha Saves the Box Office from a market research company called NRG (nrgmr.com). The subtitle is How America’s Youngest Moviegoers Are Shaping…

In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney is joined by Fabian Springer and Emanuel Ulbing from The Reality Escape, a fast-growing VR escape…

In this episode, Bob Cooney talks with Parinitaa Rajgarhia, the driving force behind Zero Latency in India. From stumbling across her first VR experience while on a family trip to…

Last week Meta came out with guidance for experience developers on the Quest, advising them to design for sessions that fit in the 20-40 minute range, which they called the…

Last week I went to see The Matrix at COSM in Los Angeles. The 1999 cyberpunk classic starring Keanu Reeves as Neo was reimagined for the dome screen by experiential…

(An earlier version of this story incorrectly listed Pinstacks instead of Pinstripes.) Pinstripes positioned itself as an upscale family entertainment center (FEC), blending bowling, arcade games, dining, and event spaces…

Zero Latency celebrates 10 years as a global leader in VR entertainment, a milestone few in the immersive experiences industry have achieved. Starting from a small warehouse in Melbourne in…

This is a condensed excerpt from a longer interview, edited for clarity and brevity. We’ve focused on the most actionable insights for VR Collective readers. Watch the full interview on…

LEXRA, the Location-based Entertainment XR Association, is officially launching. LEXRA is a nonprofit, member-led association designed to unite the global out-of-home XR ecosystem: operators, creators, suppliers, investors, and everyone serious…

This innovative technology enables real-time, dynamic mapping of physical environments into virtual spaces, unlocking new possibilities for immersive VR and mixed reality (MR) experiences. Unlike traditional static scanning, continuous scene…

The market is growing up fast, but it still doesn’t have its driver’s license. Here’s what LBVR operators and investors need to know before handing over the keys to the…

After Africa, all that’s left on earth is Antarctica. Could zombie penguins be next? Zero Latency VR confirmed this week that a licensed arena will open in Rabat, Morocco, northeast…