Bob Cooney, Author at The VR Collective - VR Attractions and Arcade Games

What Meta’s Reality Labs Layoffs REALLY Mean

Bob Cooney January 15, 2026 No Comments

It’s the end of consumer VR as we know it IVR as a consumer technology died this week. It’s been a long, slow, and painful death. From 2015 to 2019,…

Netflix Builds A Content Platform for Location-based Entertainment Experiences

Bob Cooney December 21, 2025 No Comments

What happens when you combine a streaming content platform with a department store? Netflix is the world’s largest paid streaming television service. They started as a DVD-by-mail service in 1998,…

LEXRA Expands Founding Board; Elects Officers

Bob Cooney November 24, 2025 No Comments

Orlando, FL – November 18, 2025 – LEXRA, the global association dedicated to supporting and advancing the location-based entertainment extended reality (XR) industry, is excited to announce the election of its…

Titans of Arcade VR: LAI and Ubisoft Return to the Top of the Food Chain

Bob Cooney November 8, 2025 No Comments

With Ubisoft All-Star VR, the creators of Virtual Rabbids prove they still rule the realm they built When LAI Games and Ubisoft first unleashed Virtual Rabbids: The Big Ride at…

Mixed Reality is Set to Transform Amusement Parks

Bob Cooney October 25, 2025 No Comments

After IAAPA Barcelona, I was invited to tour PortAventura’s new mixed-reality attractions. I was curious to see how VR was being used in theme parks, since most earlier attempts had…

Peak the Peaks, Pack the Gaps: Funlab’s VR Utilization Playbook

Bob Cooney October 25, 2025 No Comments

Episode Summary Bob Cooney sits down with Blaise Witnish from Funlab, one of the key executives behind entertainment brands like Holey Moley Golf Club, Strike Bowling, Archie Brothers Cirque Electriq,…

Players check out Don't Screen from The Park on Spawnpoint at the PICO XR Showcase in Barcelona

LEXRA Founding Members Park Playground and Spawnpoint Enter Cross-Licensing Deal

Bob Cooney October 13, 2025 No Comments

Belgium’s Park Playground and Spawnpoint Enter Cross Licensing Deal, marking a significant milestone in the location-based VR platform landscape. Spawnpoint, known for its robust multi-arena operator tools and headset management,…

Gen Alpha and the Theatrical Experience Shift

Bob Cooney September 15, 2025 No Comments

A new research report just dropped called Gen Alpha Saves the Box Office from a market research company called NRG (nrgmr.com). The subtitle is How America’s Youngest Moviegoers Are Shaping…

The Power of Brand and Marketing in VR – The Reality Escape Success Story

Bob Cooney August 13, 2025 No Comments

In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney is joined by Fabian Springer and Emanuel Ulbing from The Reality Escape, a fast-growing VR escape…

Emerging Markets, Premium Vision: The Woman Powering Zero Latency India

Bob Cooney August 13, 2025 No Comments

In this episode, Bob Cooney talks with Parinitaa Rajgarhia, the driving force behind Zero Latency in India. From stumbling across her first VR experience while on a family trip to…

Continuous Scene Meshing: The Secret to 5000 Laser Tag Arenas Going VR

Bob Cooney May 10, 2025 No Comments

This innovative technology enables real-time, dynamic mapping of physical environments into virtual spaces, unlocking new possibilities for immersive VR and mixed reality (MR) experiences. Unlike traditional static scanning, continuous scene…

Immersive Entertainment Hits Adolescence – What the 2025 Industry Report Signals for Location‑Based VR

Bob Cooney April 26, 2025 No Comments

The market is growing up fast, but it still doesn’t have its driver’s license. Here’s what LBVR operators and investors need to know before handing over the keys to the…

Author: Bob Cooney

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